In every way this prospectus demonstrates exactly why you should NOT invest in Moa.
BusinessDay’s Tim Hunter appears to have his doubts from a financial viewpoint. And he didn’t even get to the marketing inanity.
the decision to run with this marketing strategy suggests that is not the case.
Definitely. When marketing beer shares to martini cum wine drinkers, the highfalutists’ ignorance of the beer consumers’ values was a distinct advantage. Pitting the customer base against the both the company and prospective shareholders has a distinctly worst case ring to it. Some of the earlier invective on this thread seemed overly generous given the accoutrement of the Moa.
I read in today's ODT that Moa's share issue was oversubscribed by 124% (it wasn't clear from the article if that meant they had demand 2.25 times the amount of shares they had, or 1.25 times.
Raised 16 million, the shares went up 5 cents (from $1.25) on the first day.