That thing with the counting was the best product placement that Chiquita ever did.
And let's not get started on the lamb marketing genius who figured bedtime offered untapped opportunities.
advertising people, where cool is king
I still reckon you're thinking of the creatives rather than say the media buyers. Still you do spend more time than me researching their native habitats..
Bastards - seems like a story there. Once could even imagine a scoop in ye olde Listener..
Just back from Kiwiburn
How was it? - when you've caught yr breath.
about an older guy spending his kids inheritence
Starting to come through in Lotto adverts too. Perhaps the cool agency kids are beginning to see that boomers don't aspire to wearing hair shirts and eating gruel so they can leave a pile of bonus bonds and some brick and tile when they kick the bucket.
They want to sell hip products to hip people, because that's cool and because they work in advertising, which is cool.
Ah - too true. But do the audience surveyers seriously reckon they're cool as well? Bloody geeks. :)
what people say they want to see on TV, and what they actually watch are not necessarily the same thing.
Ae. Same as green consumer behaviour vs what we tell researchers. "Of course I'd pay a premium for organic veges. And I always catch the bus."
older people are not as susceptible to advertising
So how do they decide what to buy then? If it's a computer or mobile phone, they can hardly buy the same brand as their parents did. Same with avocados or pilates.
Actually, that was a bit rude of me. Sorry.
So you seriously didn't participate in talkback before your exile?
You'd be a natural.
words have meanings
In China it seems they are whatever you want them to be
hip-hop vs hip-op
Some of the assumptions really have not kept pace with demographic changes, have they.
Numbers in 55+ age groups will grow much faster than younger age groups over the next two decades, presenting a larger target.
55+ is a group with increasingly high disposable incomes underpinned by career earnings and tidy profits from our distorted housing market.
They still buy stuff
Boomer lifestyle aspirations mean eager buyers for all manner of personal activities and products (at the expense of inheritances).
I believe older people are also more likely to carry on propping up existing media business models - like advertising-funded television and album music - far longer than their children and grandchildren will. No figures about that to hand though, and groups certainly influence one another's behaviour and options over time. Uncle Bert might just have to download single tracks, and the kids better get used to large print being standard.