Not to derail the thread Russell – I shall come back later about yr piece (Greg has requested the rate cards)…
Which should be read as aspirational literature rather than a list of actual prices :-)
Suggestion from Twitter: Springsteen opens with 'Be Mine Tonight'.
I could get behind that.
Poor old Advertising started life as the humble act of notification, , a gazetting, or public notice in the journal of record or other ‘database’ of its time – to draw attention to a fact or quality – so that people could make an informed decision.
I still believe in that aspect of it. A key part of the reason bFM hangs on is that enough of the advertising is bFM-type people telling other bFM-type people what they’ve got happening (or, to the extent that the creative policy persists, outsiders telling in a bFM voice). Andrew Tidball makes a viable income from gig advertising on Cheese on Toast. The audience for both would be worse off if there were no advertising.
I’m bugged by the current agency fad for “paid content” or “native advertising” — not because money changes hands but because it’s not credible as content. If you’re offering my readers some prize swag, then maybe you get some words of your choosing published, but no one round here’s going to respond to naked advertorial.
So this #freethemusic thing turns out to be a Telecom/Spotify campaign, and they've got behind Benny Tipene and shot this performance video in Otara.
I suspect the multicultural haka at the end wasn't entirely spontaneous, but it's still a nice idea.
My guess? 'Loyal'.
OK, I’ll stop with the gig guide now
But don't stop doing it, though. I like seeing what's going on.
On Peter Williams’ lying:
Am I alone in not being particularly outraged by this? I find it entirely plausible that poor old Pete got -- or was given -- the wrong end of the stick. But it is an example of the way every move turns into a pratfall for TVNZ at the moment.
There’s that too – a half-arsed troll is every bit as gross as it sounds. :)
Burchill's dynamite prose style did use to cover a multitude of sins for me. But that column is lazy, flabby crap -- I couldn't believe people I knew were enthusing about it on Facebook last night. Is this what she's like all the time now?
And boy, Burchill doesn’t like having hers challenged.
Tbh, I wouldn't mind so much if she wasn't so patently phoning it in.
Okay, we’re through the looking glass.
Julie Burchill has written a column inspired by Charlotte Dawson’s death.
Because we really haven’t had enough rambling, narcissistic columns on this topic.