"imagine being able to deliver a free marketing sample to every home in New Zealand once or several times a week. It would be absolutely chocker with editorial content bashing the parties you don't like and lauding the parties you do like.....and writing it all off as a marketing expense to build circulation. You could editorially endorse your favourite party....and be completely free of any EFA encumbrance or limits."
The New Zealand Herald already do this.
As for stock photos . . . so what? They're used to save ten's of thousands of dollars that would otherwise be spent on photographing a "real" family.
What's the difference from a national daily using syndicated content from Reuters, Independant or the Guardian?
Yet another case of "nothing to see here"