As you are aware Russell - I have been really anal about the use of Cumes for a long time now. Cumes have been bandied around willy nilly by some ( usually smaller ) channels and or producers without a real understanding of what they are or what they really mean. I even heard the media commentator on Nat. Rad just recently using them in the wrong context! I really don't think you can blame Coleman for his interpretation of the figures because even if he DID calculate them incorrectly, the industry people quoting these figs should have known that Nielsens ( to the best of my knowledge) only produce monthlies!