Posts by Russell Brown

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  • Hard News: Music: Radio is still relevant, in reply to Grant McDougall,

    so they treated him with the respect he deserved and thus it was Mr Ravenscroft spent his dosh there and not at Groovy.

    Yep. That's what happened.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Capture: Two Tales of a City, in reply to Lilith __,

    Hey, great series

    +1 Fascinating!

    And me. Thanks for all this, Jos. You're on a roll, bro.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: Future shock for the media, in reply to Craig Ranapia,

    Golly, the evil commercial broadcaster is being awfully helpful and responsive. What is wrong with you people? :)

    They are very nice people. It certainly also simplifies things that there ain't many of them to be dealing with.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: Future shock for the media, in reply to Chris Waugh,

    Maybe they plan to fix that by Saturday.

    Being done as we speak.

    But while you’re at it, remind them not to geoblock it. There’s at least one expat who would like to watch it.

    Yep, that's all sorted. It'll be on the same settings as the news content: not geoblocked.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: Future shock for the media, in reply to Chris Waugh,

    Thanks for the heads-up, Chris. It's here:

    http://www.tv3.co.nz/Shows/Media3.aspx

    I'll let them know it's hard to find.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: Future shock for the media, in reply to Linda Burgess,

    I’ll be reviewing it in the Dompost on Monday. So happy to see you’ve found a new spot.

    Thanks. It's a completely new set-up so I hope it all works tonight ...

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: Future shock for the media, in reply to Andre,

    I predict that editors will be directed to favour certain advertisers as part of their job description as the competition gets hotter.

    And if that's the only way to sell advertising in support of content creation, it's pretty scary.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: Future shock for the media, in reply to Gareth Ward,

    How so? The ads delivered still need to be creative and couldn’t you see a wider range of creative output as multiple ads need to be created for the more granular segmentations?

    Performance-based advertising tends to be bent around the need to try and make people click. It’s pretty dumbed-down. And weirdly, it’s basically impossible to get anyone interested in targeted creative for an audience like ours – even though it’s a highly attractive audience and would be big enough to warrant targeting in old media. It’s kind of depressing.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: Future shock for the media, in reply to Lucy Telfar Barnard,

    To me the critical difference is that Victoria and her partner developed the basis for Wildfire as part of a tool they needed for running an existing business, rather than just looking round for something to make them money. And as a fellow UWC graduate, I am confident that Victoria has core values that make her different from the stereotypical hedge fund manager.

    Of course. I was really trying to not make it about her. It's just a trend that isn't particularly good news for people in my line of work.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: Future shock for the media, in reply to ppjamieson,

    I suspect in future something like this more often with limited free acess and paid subs in conjunction with the prin sub.

    The New Yorker and Vanity fair both do this well too -- and for non-US subscribers!

    Auckland • Since Nov 2006 • 22850 posts Report

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