Personalities bring ears and advertisers, and I wonder about numbers - for example how many of those Akld morning commuters who tune in to Mike for entertainment, humour, off the wall behaviour and the odd bit of music listen to any other bfm shows? Mike has the personality and presence that keeps people like me going back to bfm for morning (web) radio on a regular basis. But when I want music during the rest of my working day I go elsewhere...