The marketing folk at Lincoln were very clever. I remember one campaign (with associated products, of course) that had many of us using a "secret code" by writing and pronouncing words backwards - "yob ho yob, a nlocnil yot!" Well, they were Cold War days, and secret agents featured highly on TV ... The Man from U.N.C.L.E. etc.

Hooning around in Bata Bullets saying words backwards was, er, trendy.