This is a great and timely initiative - three cheers for it. Have been thinking for some time that there needs to be more out there in media land profiling creative young women who have design expertise and artistic flair as well as strategic and scientific thinking skills and have combined these in their career choice.
Interesting about the comments from others about the influence of her Mother - in determining a daughter's career direction. In my doctoral research the influence of her Mother emerged as key in forming a woman's career agency and self-belief. As a Maths and Science graduate myself it disturbs me to hear that career advisors in some schools still put talking about STEM careers in the too hard basket - because "I don't understand that stuff."
Finish where I started: This is a great initiative. Congrats Alyona Medelyan