Nothing puts me off quite as fast as a site that I can't use because there's no consideration given to non-Flash browsers.
Tee-hee. Go check out AIM Proximity's site then? I was keen to see some of the other web design projects they've worked on but all I get from my work PC is: "You need to upgrade your Flash Player. If you're seeing this, it's because you haven't got the right version of the Flash Player installed."
Compelling reading, cheers Graham.