I can't help but wonder...the Big Night In can't have been cheap to execute...wouldn't it have made more cents (see what I did there?) to just donate the money they spent running the thing instead of passing off a 23 hour ad as fundraising?

I can't remember where I heard the numbers, it might've been 3 News itself.

It cost about a million to make the telethon, but 90% of that was covered by the sponsors. No clue as to who fronted up with the last 10% - it might've been TV3 itself, or maybe KidsCan.