Re: the EFB - agree completely with the points about the asymetrical nature of it. I'd be quite happy with it if the govt would swear off any ad campaigns itself for working for families, Kiwisaver, business tax cuts, how well ACC is doing (yep, there's another one of those campaigns planned as well) from Jan 1.

Really? How is this the same thing? These are mainly services available under the current government that people should be made aware that they could use. The government should be expected, after creating and implementing these policies, to inform citizens they exist. Or would you rather the government have these policies and then no one knows about them and thus cannot benefit from them? It is a little bit larger than partisan campaigning