In terms of internet impinging upon everyday life, changing habits and so on, I would suggest Hell Pizza as one of the most inovative sites around.
Despite recent contrversy over condom advertising campaigns, mentioned above, they got into the online scene pretty early in the ol' days. Definately the most innovative food delivery website in the country. The site is also incredibly well designed, with a flash interface which actually WORKS and is fast and simple to use.
From my point of view, as an unapologetic bandwidth hog, if I am paying for unlimited full speed broadband internet I would expect there to be an infrastructure in place that would allow me to use that service 24/7 for whatever nefarious purposes without it affecting other customers. I should not have to curtail my usage because of Telecom's lack of investment to ensure fat profit margins.
Having just arrived back at home from a year in Dunedin I have just experienced my first day on Go Large. Bit torrent is severely handicapped, despite encryption. This may be something to do with the awful, awful modems xtra give away with custom xtra firmware which don’t allow you to map ports unless you telnet into them.
The only value for money I feel I am getting out of GoLarge is due to their not being able to stop FTP traffic, and luckily I have a friend hosting one locally. I accept Xtra wanting to keep peak hours (4pm-12am) fast for all, and I have adjusted my utorrent scheduler accordingly, but I cannot seem to get any bandwidth outside that time.
Depending on the way I died, I would probably request Rage Against the Machine "Killing in the Name" or possibly their cover of Maggies Farm, something ironically brilliant in imagining a somber affair covered by Zack screaming "No I aint gunna work on Maggies farm no more!".