Hard News: Biting back at Bill
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merc,
They write their own ads. We called it..."Clients who write their own ads", you can see it everywhere, but Real Estate is one of the best, Auckland Glass were good, so was the paint stripper guy, the mad butcher (brilliant name for CJD times). The horror of realtor ads is you get to pay big bucks for something that you're real estate agent writes and photographs, plus they have a bulk rate for the media placement and charge you way extra on top.
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"why TV1 & TV3 show so much Aussie news on our bulletins. A shooting in Wollomooloo has sod all to do with us."
Apart from the obvious cost savings in padding out your broadcast with other people's footage, perhaps some smart person knows that there are lots of Kiwi expats in Oz? If your cousin lives in Newcastle or whereever you might be quite interested in Aussie news items. Especially if he might have been shot, the bastard, he had it coming.
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merc,
Would NZ exist at all if the News didn't? Living overseas was brilliant, if only for the release of the continual stranglehold the News has here, it's like the partyline phone on a lonely Vigil farm, in Winter, and it's raining, cue Minstrel.
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As an Occasional Copywriter, I am often highly amused by real estate agents' efforts when it comes to advertisements.
I think the best one so far was for a ground-floor unit with easy access. Hence, it was headlined:
Disabled's Delight!
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television news is a soap opera that serves to reinforce the viewers' understanding of the world.
has anyone noticed that they always have experts walking past or towards the camera before they're interviewed.
it kind of says, "look dr. [whogivesashitreally] can walk in a straight line! s/he is therefore someone you should listen to attentively!"
yup. "walking" as a way to reinforce that people who talk important stuff are believeable.
must put that on my next CV. "have walked to work on numerous occasions, am therefore brilliant".
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PS stephen, i think i know the dr. pol-sci you're talking about. was his first name daniel?
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One in Mangere Bridge about a year ago:
Perfect for people who don't like painting windows
That's me, but I didn't fall for it...
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A while back I decided to believe that ad writers were all being tongue in cheek/ironic/playing a joke at the world/frustrated doctoral students. The alternative, that being that their copy is meant to be serious, was too hard to swallow.
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merc,
Most copywriters here, arn't, too small a market, too low the pay, too little the need for NZ companies to compete with engaging and well written copy.
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"was his first name daniel?"
Nope, this was John Bosomworth, who now works in a completely different field. (Nice guess that it was pol sci tho: I understand there was a big argument in the department whether the work was really pol sci or not).
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television news is a soap opera that serves to reinforce the viewers' understanding of the world.
has anyone noticed that they always have experts walking past or towards the camera before they're interviewed.I cringed last week during 3 News' reporting of the 10 y.o. who escaped being dragged into a car. Not only did they interview the brave girl (fine, I suppose) they also got her to 're-enact' the attempted abduction ie camera following girl from behind, sudden rush forward, grey camera effect, etc. Having recorded the news I was able to double check, and no they hadn't used an actor. CREEPY! So yes, I guess the news is 'drama' now.
Apart from the obvious cost savings in padding out your broadcast with other people's footage, perhaps some smart person knows that there are lots of Kiwi expats in Oz?
Whilst they may claim it's the latter I'm sure it's more the former ie cheap padding. I used Wollomoolloo purely as an example, we're also treated to stories from the more far flung parts of Australia that have zero relevance.
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Apart from the obvious cost savings in padding out your broadcast with other people's footage, perhaps some smart person knows that there are lots of Kiwi expats in Oz?
Surely they're watching Australian news and not our news? I mean, that would make sense if it was lots of news stories about Kiwis in Australia, but not... Australian fluff of no relevance in Australia.
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has anyone noticed that they always have experts walking past or towards the camera before they're interviewed.
and it's written in the training manual that there must be a staged shot of expert talking to the receptionist in their office.
As for the quality of "our news", the Boxing Day Tsunami was the low point. Breathtakingly, horrifically low. I want to type this next bit in CAPITALS, but I know how that grates, so please supply your own. With added profanity to taste. But understand that I am shouting here.
Huge disaster. Hundreds of thousands dead. Tragedy beyond belief. Indescribable carnage.
Response from TVNZ and TV3 - not one - not one - alteration to programming. Not one extended bulletin. No "Close-Up". Nothing. At All.
Because it was the summer holiday.
Thus did they finally forfeit their right to be called "news and current affairs". It was a national disgrace.
Done venting, thank you. We now return to normal programming ...
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A while back I decided to believe that ad writers were all being tongue in cheek/ironic/playing a joke at the world/frustrated doctoral students.
Never get fooled into thinking that what you read is what the copywriter originally wrote. There are usually many, many levels of painful compromise.
An example: I see the Mobil 'On the Go' ads, and their tagline: "Quick to pick up, hard to put down." I just know that, originally, it must have said "EASY to pick up, hard to put down." But they client would have said "No, no, we want it to be about QUICK, not EASY." There would have been an argument, then a sulk, then a threat, then capitulation.
Hence the result - a line that just doesn't quite sound like it was written by someone with a handle on the English language.
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Can I just say that "Bosomworth" is an amazing name?
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nothing like design by committee for truly horrible results
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merc,
They named him by committee? Wow, that's scientism for ya.
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Whether it's Quick to pick up, hard to put down or Easy to pick up, hard to put down you have to admit they have some interesting alternative meanings, if you consider the "pick up" and "put down" bits in particular.
Sounds like a strapline for that infamous B-movie, Bad Night at the Pet Bar, in fact.
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or for a treatment for crabs
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Or an overdose of Viagra?
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No, I was thinking of something more romantic, like a loose but very loving guinea pig.
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Can I just say that "Bosomworth" is an amazing name?
He bears it very gracefully, along with a select few others.
He told me it's a Scottish name, and I figured out that the equivalent English would be "Broomwright", ie a maker of brooms (besoms).
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like a loose but very loving guinea pig
that could be the origin of the crabs.
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As for the quality of "our news", the Boxing Day Tsunami was the low point.
What annoyed me most about that news coverage was the solid month of competition over who could cram in the highest number of superlatives, imparted in a ringing thespian tenor. It was like they were trying hard to convince themselves that they were still feeling appropriately shocked and horrified.
Also, subsequent front-page stories in small town newspapers centred round an interview with the only Sri Lankan in town reporting that none of his family was in the area.
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The crabs of ineffable wisdom, who pwn penile pesticide.
Sorry, what were we talking about again?
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