Hard News: Two very different topics
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I guess improved mental health would lose NACT many of their most vocal supporters.
(Not to diss actual mentally ill people who don't post on Kiwibleargh).
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Auckland heeft meer meh.
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Auckland heeft meer meh.
genius
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Both for Auckland, and for Wellington.
Wellington - a Paul free zone.
(It needs a picture of Paul Henry or Paul Holmes to work, I think)
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3410,
it seems fine to me.
I just can't see who they're trying to attract. Are people currently purchasing their Louis Vuitton luggage at Three Kings or their Ralph Hotere's at Glenfield Mall?
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That's not entirely fair - Upper Hutt has redeeming qualities.
Name three.
(Sorry, had to be done)
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Auckland - like Wellington but 10% less salary
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Auckland - people who don't live here really really hate it.
Wellington - at least it's small enough that you can walk to the three things you want to see when you visit.
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I just can't see who they're trying to attract. Are people currently purchasing their Louis Vuitton luggage at Three Kings or their Ralph Hotere's at Glenfield Mall?
They're not paintings by Hotere. They're paintings of Hotere.
Considering how many good artists and galleries there are in Auckland, that whoever made this ad chose to use boring paintings of a boring painter says something about who they want to attract.
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3410,
Yeah? Well, how do you know I didn't mean that? ;)
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Name three.
(Sorry, had to be done)
Some lovely bush walks, nice wide streets, and a distinct lack of celebrities.
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3410,
For the record, I only chose Upper Hutt as an example since that was what came up from a Google search for "Zealand's smallest city."
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Having watched the ad at last, it's a cute little sequence, and I agree with Gareth. Can't say I recognise any faces though. And that chap needs a helmet.
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Auckland - like Wellington but twice as big with half the funding
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Upper Hutt:
2 top quality golf courses (and Te Marua is massively under-rated), H2O Extreme swimming complex, and, um, if only I liked horse racing or speedway I could easily have got to 3+.
As for the Smallest City search...
Doesn’t Masterton drift in and out of being a city after each census?
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The ad creates quite a nice atmosphere and nothing wrong with that. It's also start of the day so it will be interesting to see if there is a series that continues on through a "day in the life of Aucks".
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Just a quick query on TV news: is there a reason why TV1 has gone for big, Fox-esque shock and awe headlines on its 6pm news? You get these big aggro fonts blaring "BATTLE OF THE BRIDGE" or "BOY RACER CRACKDOWN". Is this an indicator of where TVNZ news is headed?
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Then I said, "What was that an ad for?" His reply? "Wellington."
And the first time I saw the Welli advert I thought it was for Melbourne.
the audience they're marketing to
Visitors from Wellington. :)
Auckland heeft meer meh.
Rofflenui
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I like the circus gates, makes me think there might be something exciting to see there. Maybe a spider monkeys throwing the brown stuff, or a lion. I know there's a clown or two. Or maybe it's Wrodneys new SuperCity exclusivity plan to exclude anyone from South Auckland, Mt Albert, West Auckland and the like (anyone know where Wrodney lives with his Mum?) .
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Name three.
(Sorry, had to be done)
1. It's not Lower Hutt
2. It's not Palmerston North.
and most importantly,
3. It's not Auckland.Auckland heeft meer meh.
For. The. Win.
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Actually, what the ad says most is "Auckland: not a 24 hour town"
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I have to disagree with you Mark, I believe the White Lady segment with Boh Runga is inferring a kind of 24 Hour convenience.
Overall I like the ad even though it's message is a very muddy. I can't for the life of me understand why they chose to use an old man on a bike as the motivating factor for all the images you see in the ad. Is the ad meant to say: come to Auckland and ride a bike through the CBD on some sparkling clean streets at a time when the only places that are open are the White Lady, Burger King, McDondald's and around 6 Star Mart's: sigh as you watch numerous high end retailers open for business, take in some culture, maybe some Ballet - oh wait, don't, the show doesn't open for another 12 hours - then watch some boats bring in the catch of the day and go to some weirdly placed gates on a hill and open them - what next? Go home to bed?
Anyone else wonder about the symbolic nature of an old man opening some very large gates, if you were to see that image in a painting wouldn't you interpret the image as a man that was about to die, or was gaining entrance into heaven? I know the ad is trying to convey an Auckland that people living outside of Auckland would not be aware of but it has very little coherence and the images used do not complement each other. What the ad says to me is, "Auckland: You can only afford to bike through," and, "Auckland: You have to die to enjoy it." -
I made him ... watch that ad for Auckland. Then I said, "What was that an ad for?" His reply? "Wellington."
Which goes some way to explain why it's the only ad for Auckland that ever made me want to go there.
But when I last visited (about a year ago) I was struck by how much I had forgotten about the few blocks of the CBD that actually had an established big city feel about them, and I really enjoyed wandering around the streets just exploring. Of course it's exaggerated into fantasy land by the ad, but then Wellington buildings aren't actually wrapped in ribbons, either.
The Spare Room post and commentary seems very snarky to me. Of course it's not representative of Auckland, but then to be representative of any NZ city you'd have to show endless suburbia and motorways. I cringed at the comments about how they should be showing beaches, sport and bush walks: when are we going to get to the point where we can actually celebrate our urban cultures?
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I cringed at the comments about how they should be showing beaches, sport and bush walks: when are we going to get to the point where we can actually celebrate our urban cultures?
I'm with you there, but that's pretty well ingrained in the national psyche, isn't it? I mean, thinking of your place in the city in terms of how little it takes you to abandon it in order to hit a beach or the bush. (Not me, by the way, I loathe nature.)
We have friends, dear friends, very cultured friends, who told us once it takes them one hour and seventeen minutes to reach their place in the Wairarapa from Wadestown.
Possibly more alarmingly: I woke up to morning report one day when a guy was being interviewed and explained that he had started whatever farming business he was into in order to get away from the big smoke. Later it transpired that the big smoke was Hastings. I actually had to ask for confrirmation later that day from a friend that works on the show that it hadn't been something I had dreamt in my semi-sleeping state.
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If you are going to promote yourself I've always thought humour whilst twisting the knife is always the way to go.
Billboard:
Have an attractive women in negligee in the colour of the city you are advertising in (you know, red and black in Christchurch, etc) sitting up in bed staring in wide eyed delight at a chiselled man wearing an Auckland rugby jersey and nothing else (back view only) and the new slogan for Auckland:
"Auckland - because size matters."
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