Posts by Russell Brown

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  • Hard News: Music: Grey Lynn Taonga,

    Attachment

    That full-size The Others Way timetable. Click to embiggen.

    Auckland • Since Nov 2006 • 22571 posts Report Reply

  • Hard News: NZ On Air and the bill that…, in reply to Hilary Stace,

    But then I’m from a demographic that no one cares about so it doesn’t matter what I watch or when.

    In commercial TV terms, this is certainly true. If you're not buying whiteware, they're not interested in you.

    That was real shame of the closure of TVNZ 7 – it disenfranchised hundreds of thousands of viewers outside commercial TV's narrow target demographics.

    Auckland • Since Nov 2006 • 22571 posts Report Reply

  • Hard News: Friday Music: Recalling the Rascals, in reply to Mark Wilson,

    Im toying with the idea of playing at The British at the invitation of
    Roz @ The Hellfire Club to commemorate playing to IGGY there 40 years ago !

    Perhaps an hour long set plus another band that would be fitting the vibe !
    Sister ray included

    Or you could just play 'Sister Ray' for an hour :-)

    Auckland • Since Nov 2006 • 22571 posts Report Reply

  • Hard News: NZ On Air and the bill that…,

    Oh, this is timely: Duncan Greive has written a long and nerdy column on changing online metrics – basically, trusting Facebook was a mistake everyone made – and at the end offered some commentary on the fortunes of The Spinoff TV:

    There’s another set of numbers which it would be remiss of me to ignore, even though explaining is losing and all that: The Spinoff TV debuted on Three in mid-June, to some extremely excellent numbers: the highest in the timeslot in ages. Then it basically halved over a couple of weeks. Knowing why is a fool’s game, but a combination of intuition and focus groups suggests that it might be because it was very much a work-in-progress in its first few episodes.

    After four episodes it was moved an hour later, to 10.45pm, which is quite late. At which point, its ratings did what all shows do when they’re moved from 9.45pm to 10.45pm on a Friday – they tanked. This was extensively reported on by competing media, which is all in the game. (Four Mike’s Minutes is a lot though – maybe a record?)

    Since then we have bounced around in low numbers, not disastrous, fairly normal for late on a Friday.

    We know the show hasn’t been a smash on linear TV. Our forever antagonists The Taxpayer’s Union (to show just how excited they are about targeting a private organisation, check out exactly who they follow on Twitter) just put out yet another press release assailing the show, praising a National MP’s bill for greater accountability for NZ on Air under the admittedly pretty good headline “Spinoff TV Memorial Bill”. For what it’s worth, I would be heartily in favour of more metrics for publicly funded shows.

    That is, so long as it’s all the relevant metrics: The Spinoff TV was pitched as an internet-first show, with a compile for TV on a Friday. That we would place the clips ad free online as soon as they were done, with more made than we could put on the TV.

    The big idea was that we valued an online viewer as much as a TV viewer, and the proposal was adamant that a screen was a screen was a screen. The internet is the dominant media distribution channel for many under 40s, traditional media for most over 40s; yet the majority of government funding goes to shows that are first and foremost for linear television.

    And it does appear that their online metrics aren't too bad.

    Auckland • Since Nov 2006 • 22571 posts Report Reply

  • Hard News: NZ On Air and the bill that…, in reply to Dylan Reeve,

    My biggest issue, especially in light of recent viewer behavior studies, with NZ On Air is that they’re limited to free to air broadcasting only. If the goal is to help get NZ stories in front of NZ viewers, they’re going to need to figure out how to champion our content on other platforms – some of which may not be free to the viewer.

    Yeah, that constraint needs to be examined. NZ On Air's strategy for new platforms has improved a lot in recent years (I think Brenda Leeuwenberg deserves a lot of credit), but that's a roadblock right there.

    Auckland • Since Nov 2006 • 22571 posts Report Reply

  • Hard News: Friday Music: Aretha and the…, in reply to Greg Wood,

    Meantime, I sprung for Mr Scott’s single a coupla days ago, and have been listening to it almost literally non-stop on my epic attempt to walk every mall and MRT station in Singapore.

    It's an odd but fun feeling listening to waiata from home on foreign transit systems. Last time I was in Singapore it was the first L.E.D.s album. New York, the Lontalius album (which was quite good for feeling mysterious and emo on the subway).

    Auckland • Since Nov 2006 • 22571 posts Report Reply

  • Hard News: Friday Music: Aretha and the…, in reply to Hugh Wilson,

    Quite pleased to have the copy of Respect which would have traveled NZ’s airwaves bitd, a NZ pressing too. Released in 67 I think so now 51 years old!

    Oh, nice!

    Auckland • Since Nov 2006 • 22571 posts Report Reply

  • Hard News: Dilemmas: the drug-driving ad…, in reply to linger,

    (E.g., where does Nek Minit dude fit in?)

    He doesn’t! But he does!

    I think it's not meant to be a coherent narrative. Why is Jason Gunn there? Why did he fight with Mad Mick? Why does one of the guys keep turning into other people?

    They're high.

    Auckland • Since Nov 2006 • 22571 posts Report Reply

  • Hard News: Dilemmas: the drug-driving ad…, in reply to Sacha,

    Ah, this would explain why I found that ad vague/confusing.

    I didn't actually grasp the full narrative until I watched it on my computer screen, but it's more about the vibe.

    They're wasted, bro. But not so wasted they won't stop their mate driving.

    Auckland • Since Nov 2006 • 22571 posts Report Reply

  • Hard News: On joining the international…,

    Meanwhile, another good Dan Satherly story – interviewing Professor James Flynn, who is often (mis)quoted by Molyneux and his fans, but who says Molyneux can fuck off, basically.

    Auckland • Since Nov 2006 • 22571 posts Report Reply

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