Posts by Gareth Ward
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if the EFB had existed in 81, and HART had been specifically against National as a political party/Muldoon as a candidate they could have registered and said what they wanted (with spending limits like National would have had).
Of course, HART was more of an issues based advocacy and as such would not have been covered under this bill at all...Craig, I do agree that election year voice being limited to registered political parties only is OTT - but if the EFB had existed in 81, and HART had been specifically against National as a political party/Muldoon as a candidate they could have registered and said what they wanted (with spending limits like National would have had).
Of course, HART was more of an issues based advocacy and as such would not have been covered under this bill at all... -
Full pdf is here if you want - SC report prefacing the bill with suggested amendments.
Is some tough reading but...
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Right, thanks Tim. When read in conjunction with the definition of election advertising, it's rather interesting...
Would be interested to see how that differs from current. For example there are plenty of examples of name/address for "official" type publications - is this simply looking to achieve third-party consistency with that of political parties, an overarching theme of the bill? -
Can someone please explain these publishing rules and how they differ from previous?
Anything you "publish" (as defined) cannot be anonymous? The various $$ amount limits have nothing to do with it? -
This is the point at which I discovered I'd lost my weighted foam 'throwing at the telly' brick.
And OH MAN I gotta get me one of those...
oh, and good luck in Afghanistan etc etc
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why did they only launch their sponsorship of Habitat for Humanity at the same time as the multi-media advertising campaign crowing about how great they are for making such a contribution? Oh that's right, because otherwise no-one would have known what an amazingly altruistic company Noel Leeming is.
The weirdest thing was that it was actually after the crowing (in terms of exposure anyway)
When those ads first started to run I actually looked into what "stunning social good" they were doing and could find absolutely zero mention - so we had ol Brokovich generically stating that here was a great social good company but nothing stated anywhere about what they were doing. Rather bungled media launch methinks... -
__Mintshot did leave me scratching my head for a while until I realised that the customers they are trying to hoodwink are your large corporate marketing teams looking for "quantifiable justification".__
That makes sense. There's a vibe out there in ad-land that this internet thing is far too complicated and it's safer not to try and differentiate your audiences.
Which is a shame as that's exactly where the potential power could lie! My take on things like Mintshot is that marketers from broader industries look at the nicely demographic-aligned info that comes out of Progressive's OneCard scheme (which is worth a fortune) and long for something similar.
Unfortunately this won't quite deliver the right spread as you noted... -
And on the Vodafone tip, I noticed that they mentioned a virtual home zone as the next version which would be more appealing.
I've been following BT's Fusion product in the UK with interest - broadly speaking they provide a particular wifi router and dual-mode wifi/cellsite cellphone. When within range of your wifi router or any BT hotspot it switches (seamlessly) to wifi.
They way they work the plan is interesting - for XX pounds a month they provide the broadband plan and so many minutes, when the phone is utilising wifi it only "takes" one minute off your plan for every four minutes of use.I like the concept because it's a smooth way of providing a homeline/broadband/cellphone service and think it would go down well here - in the UK uptake is average because you get so many minutes for almost nothing on cellular plans that the benefit of a wifi call is just not worth it.
Of course it won't easily overcome one of the key barriers here - the ability of others to free local call you at home, Kiwishare has ingrained that as culture almost...
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Mintshot did leave me scratching my head for a while until I realised that the customers they are trying to hoodwink are your large corporate marketing teams looking for "quantifiable justification".
Undoubtedly Mintshot will gloss over the fact that the database of responses is likely a fair distance from representative of the market and assure them that they are getting indepth interaction info from people who really care about the brand. And take a nice slice of that $Xmillion advertising budget for doing it...
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Given that, I think it's a bit rich to condemn the newspaper for "heightening the sense of alarm".
Perhaps he meant to say "for shifting the balance of alarm" - in a direction he doesn't enjoy... ;-]