Posts by Gareth Ward

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  • Hard News: Policy, finally,

    I find this the most interesting comment from I/S's roundup:

    Forestry being first, with both credits and a deforestation allowance means the market will initially be all sellers and no buyers. This means the price of permits will initially be very low, creating international interest in the market. Farsighted forest owners will hold their credits in expectation of the price rise after 2009, but OTOH the NZ business community is known for its short-sightedness and refusal to invest. So, we may see significant sales of credits overseas, followed by whining that there aren't enough to go round.

    Certainly the key architects behind some of the governments responses to (and indeed signing up to) Kyoto are very keen on the trading market as the driver. This is obivously a significant distortion to that market and will be interesting to see how it plays out - there are horror stories out of the initial rounds of emissions trading in Europe and I imagine there are now some pretty savvy dealers up there these days...

    Auckland, NZ • Since Mar 2007 • 1727 posts Report

  • Hard News: Policy, finally,

    While a Prius is the current *Sexy* green vehicle,

    You can also get similar and some times better milage out of some of the new Euro Diesels,

    Indeed, at the latest Frankfurt motor show they pointed out the EU Green labels for cars that categorise them by emissions. Prius et al actually fell into Category B, with the only Category A car being the new Polo diesel with VW's Bluemotion technology.

    Sounds like these new primary-electric hybrids that charge from the grid will better these - any medium length journey should be zero emissions from the car with a basic petrol engine as generator beyond that (rather than actually being part of the drive train)...

    Auckland, NZ • Since Mar 2007 • 1727 posts Report

  • Hard News: Out of the Groove,

    In an interesting little linker for this thread, the new video for The Sneaks' (who I believe appear on that CD) new single has a bit of fun with the NZOA grant.
    From cheeseontoast news:
    The Sneaks met up with Down Low Concept - winners of lats yers 48 Hr Film competition and comae up with an excellent way to spend their $5K video grant - bet on a horse - and film it! If they win then they get a way bigger budget, if they loose it makes for a funny clip for their new single I'm Lame.

    In fact if anyone's interested, just got sent the new YouTube link for it - think you can't post links here? But it's there on YouTube under The Sneaks - I'm Lame...

    Auckland, NZ • Since Mar 2007 • 1727 posts Report

  • Hard News: Out of the Groove,

    Actually, while I wait for the taxi, I should note that the CD that comes with the controversial Real Groove - 'Awesome Feeling: Real Groove's Sound of Young New Zealand 2007' - looks really good despite its very ugly title.

    So So Modern, Collapsing Cities, Pig Out, Motocade, Teenwolf ... bands I want to hear.

    In an interesting little linker for this thread, the new video for The Sneaks' (who I believe appear on that CD) new single has a bit of fun with the NZOA grant.
    From cheeseontoast news:
    The Sneaks met up with Down Low Concept - winners of lats yers 48 Hr Film competition and comae up with an excellent way to spend their $5K video grant - bet on a horse - and film it! If they win then they get a way bigger budget, if they loose it makes for a funny clip for their new single I'm Lame.
    Also the Sneaks debut album is due out June 11th, just in time for it not to be lost in the NZ Music Month craziness! [4 May 2007]

    Auckland, NZ • Since Mar 2007 • 1727 posts Report

  • Hard News: That's Entertainment,

    Funny, been reading PA for a while and checking out System since it came onboard and the old first-time poster bit is coming up here because of two topics that really interest me bundled into one here!

    1. Audio compression. I worked in hi-fi (as in the retail side of high-ish end gear) for years and so have a relatively advanced hi-fi system put together over time. Back in the day I was known to be as anal as checking for the country of origin on some CDs because if you got that rare German-pressed copy it sounded better - yet I realised the other day that most of my music now is being played off iTunes via Wifi to an Airport Express that then outputs to a pre-amp/power-amp/speaker combo that is absurdly over the top for the source!
    Audio compression on CDs has been an issue for a while, I think the shift to online delivery of digital formats raises slightly different (broader maybe) issues in terms of end-to-end quality (i.e. recording studio to speaker). What's the point in investing in higher-end gear if the source material is slowly downgrading in quality, either thorugh compression on CDs or lower bitrates for easy-delivery online?


    2. Online ad creative. I've got to talking about setting up a very specific web-ad creative agency, do nothing else but web creative campaigns and the sorts of things you are talking about - pick up campaign themes for major advertisers and convert them to a format that works best not just online, but specifically for given sites and build a varied online sub-campaign. Of course I have no advertising background, nor am I able to design even the simplest web page, but I know some people that do =]
    Biggest problem is that your Vodafones (as an example) are looking to create a consistent, integrated message across all media hence the web campaign tends to mimic the billboard and TV campaign etc. It seems that web creative needs to learn some "environmental context" in that way that great billboard campaigns do.


    Oh, and 3. Nice one on the stongly suggesting your own name as username... No hiding behind TheD0minat000r87...

    Auckland, NZ • Since Mar 2007 • 1727 posts Report

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