Posts by giovanni tiso
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Muse: Hooray for Wellywood (Really!), in reply to Tim Hannah,
I suspect if I was a visitor, I'd assume it was a Wellington city sign. I'd rather visitors didn't think that.
Yes. It occcurs to me that maybe that's what might confuse people who don't live in Wellington about this? The place where the sign will be shown is not physically part of the airport at all - it's just that the airport happens to own the land.
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Muse: Hooray for Wellywood (Really!), in reply to BenWilson,
Edit: I checked again, and now confess I don't actually know where it will be.
It will be in Miramar.
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Muse: Hooray for Wellywood (Really!), in reply to BenWilson,
By the same process as when you said:
People aren't dumb and generally they can tell an airport apart from the city it's in.
Nobody has a problem with the Wild at Heart campaign because it clearly refers to the airport. The Wellywood sign doesn't refer to the airport at all - it doesn't even attempt to. So I think people are going to be confused. And they are going to assume that it's an initiative that was properly cleared by a representative body - on the basis that who else would bother to promote the city but the city itself? I think that's why people mind it. Not just because it's cringeworthy and dumb, but primarily because it claims to represent us but was foisted upon us.
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Muse: Hooray for Wellywood (Really!), in reply to BenWilson,
Does it? I thought it was talking about Peter Jackson's studio suburb, rather like the Hollywood sign doesn't represent the entire city of Los Angeles.
Wellywood refers to Wellington, not to Miramar. Not unlike Bollywood.
Otherwise it'd be called Mirawood, no? Or Hollymar or some such.
So what's the problem then? People will see it doesn't represent Wellington.
How will people see that? People I think will naturally assume that it's how Wellingtonians have decided to market their city.
You're bitter on a prominent brand shown prominently. Why is Starbucks different? Or if it's about the "Welly" bit, what's the difference with it an all the signage for "Kiwiburgers"? They "brand" the entire country, in the sense you seem to be using the term. So what? It's advertising and it's tacky, and no-one is fooled even if you put an egg in it.
Wellywood is not marketing a product - it's marketing the city. The city doesn't belong to the airport. This stuff doesn't seem to be particulaly difficult to grasp - is it just me?
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(And if you still wanted to pursue it, hell, I'm not even against it. And it's been done before. When McDonald's opened in the cathedral square in Milan, it was allowed to but couldn't use its ordinary signage, on account of the fact that it was too loud and brand-y. I assume this has happened elsewhere as well.)
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Muse: Hooray for Wellywood (Really!), in reply to Craig Ranapia,
And another desk goes to furniture heaven...
Seriously: if you can't see how Starbucks opening its shops in town and the airport putting up a huge sign that names the whole city aren't the same thing, I can't help you or your furniture. I'd add to the bung analogy that you can exercise more of a right of dissent with Starbucks by refusing to patronise it, as most people seem to be doing. Whereas the airport has a monopoly on civil aviation.
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Muse: Hooray for Wellywood (Really!), in reply to BenWilson,
Is this the kind of coffee we want to brand our city with?
If the two of you are so adamant there's some sort of analogy here, start a campaign. I'll be interested to see how many people agree with you.
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Muse: Hooray for Wellywood (Really!), in reply to BenWilson,
It's unavoidable that anything the airport puts up will "brand the city" because the airport is how the majority of visitors arrive.
Mmhhh... no. People aren't dumb and generally they can tell an airport apart from the city it's in. But the Wellywood sign doesn't make a statement about the airport, it makes a statement about the city. (And on top of that, the visitors that it's aimed that are unlikely to even know that it's on airport land.)
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Muse: Hooray for Wellywood (Really!), in reply to Craig Ranapia,
Being a petty bourgeois twit, I was bemused (and horrified) that Starbucks opened their first New Zealand offence against good taste on Lambton Quay -- almost literally a stone's throw from a dozen or more superlative cafes.
One of your usual acrobatic equivalences, I assume? You'll note that Starbucks only installed itself, it didn't place a huge sign on the hill behind Parliament that says STARBUCKSWOOD.
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Muse: Hooray for Wellywood (Really!), in reply to BenWilson,
Whilst at the same time unavoidable since the decline of sea travel.
Not really. The airport is perfectly entitled to brand itself - when they say they're wild at heart a) nobody cares and b) it doesn't reflect on the rest of the city.