Posts by Russell Brown
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Hard News: Higgs Live!, in reply to richard,
CERN is run by scientists to a much greater extent than NASA, and there is a lot to be said for the latter approach.
I could not agree more.
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Hard News: Higgs Live!, in reply to Sacha,
Marketing team would focus on making it look pretty. I was thinking more of a minimally-design-competent team member or shared PA if such roles still exist in such orgs
I reckon. Not a marketing person.
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Hard News: Higgs Live!, in reply to Sacha,
Not a universal problem either. NASA’s public material is hardly cutting-edge design, but it’s always clean, consistent and easy to read – and puts the focus where it deserves to be, on the awesome content.
Yes. Good comparison. It's not actually any harder to make information easy to absorb.
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Hard News: Higgs Live!, in reply to Bart Janssen,
The reason we do it ourselves, with varying degrees of success, is because the marketing folks just can’t. And yes you are right we should have better marketing people but frankly Sachi buys for the good ones out from under us, except for a few oddballs who for some reason like being paid crap to be good at marketing of science.
I wonder if Peter Griffin at the SMC might be interested in pursuing this. As I noted in the post, it's like the forgotten element of science communication.
Especially when you can go to something like Webstock -- which, sure, is in part a design conference -- and see simply superb visual presentations of technical content.
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Great discussion on more than one level. Love youse guys.
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Hard News: Higgs Live!, in reply to Sacha,
for some reason this is not turning into italics
unfixed bug – needs blank space either before or after the underline chars, can’t recall which
Not a bug -- it just needs a clear space before to distinguish the formatting from actual characters in a word or sentence. Otherwise if I wrote "f**k" everything after that would be in bold.
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Hard News: Higgs Live!, in reply to James Butler,
While the news from CERN is important, I’m not sure you can put it up there with Rutherford’s or Thomson’s results. The thing is that in both those cases the result was surprising, and both required new theory in order to explain them, thus expanding our understanding of the world
You’ll have to have that one out with Richard, but as I understand it part of the excitement around Higgs is its potential to surprise as research continues.
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Hard News: Who'd have thought?, in reply to TracyMac,
I know it’s trendy to pile on about school uniforms, but they have a function that was valuable to me growing up, in a poor family that lived in rich, poor and middling areas. They don’t confer magic powers of discipline and pride in kids, but they’re a democratising outfit.
And fair enough. Western Springs’ non-uniform status is something of a delight, though. Kids basically dress up as their favourite youth cult – from punk rock (including mohawks) to Paris Hilton. I used to really enjoy the spectacle of that.
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Hard News: The not-so-Evil Empire, in reply to Tony Meyer,
As for tracking who you’ve called, I believe this is simply untrue.
Fair enough. I felt bad because I'd mocked the whole idea and then saw some evidence that it might not be a completely misguided belief.
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Hard News: The not-so-Evil Empire, in reply to Zach Bagnall,
Do we really need to turn someone’s personal choice of telephone / laptop / tablet / television / toaster into a dividing line between “ordinary folks” and the rest? Please.
I was responding to Rich's complaints -- and my point was just that the fact that he can't just write new device drivers on a Mac is not and shouldn't be a showstopper for people who have all kinds of other personal and professional uses for them. I dunno -- is there a better short way of putting that?
FYI this attitude is exactly why a lot of people are turned off Apple products.
Really?
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