Posts by Russell Brown

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  • Hard News: For want of some purpose, in reply to Ian Dalziel,

    You’ll be meaning Steven Joyce…
    a big part of all magick workings
    is to get the rite names right, right?

    You do realise how much it hurts to have to correct that ... don't you?

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: For want of some purpose, in reply to Damian Christie,

    Actually, just to be accurate, both TV1 and now TV3 (which shifted its demo upwards recently) target the 25-54 demographic. So you’ve got another few years before you’re ignored completely Russ. :)

    Phew. And you're right of course.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: For want of some purpose, in reply to Islander,

    maybe tv has done it’s market research and learned we are A Lost Cause…

    You might be right. The things you say the 50+ market is interested in are much better suited to being marketed via other media than TV.

    Talk radio is deluged with ads for stupid magnetic mattresses and bee products, but that's possibly because the audience is deemed to be a bit stupid for anything upscale.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: For want of some purpose, in reply to Rob Stowell,

    That was Sacha’s point I think- and it might be happening already, in a sideways fashion. Are NZ on Air funded music videos still required to have a broadcaster?

    No. Home Brew have had one NZ On Air-funded video that you'll never see on the telly.

    NZ On Air's mandate was amended a while ago to allow it to fund some digital content. We've seen the "mobisode" soap (whose name I forget) and a couple of digital ventures (including a video game that is unfathomably supposed to teach people to be music managers), but I think The Audience is the first really good one. They're saying today they attracted 50,000 unique users in the first month, which is excellent.

    And I gather we'll be hearing about another project soon ...

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: For want of some purpose, in reply to Craig Ranapia,

    You mean apart from some guarantee that said funded content is actually going to be broadcast?

    Which is the key point. The number one thing NZ On Air needs to fund a show is a broadcast commitment.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: For want of some purpose, in reply to Sacha,

    This from the Press editorial quoted in Chris’s column seems wildly naive:

    It’s utterly, utterly naive. It could hardly be more wrong. Yet people keep saying it.

    Auckland • Since Nov 2006 • 22850 posts Report

  • OnPoint: Pants != Journalism,

    The irony here is that when it hasn’t been lecturing about the solemnity of the process, the Herald has been hanging its trial coverage on the glamour of Anna Macdonald and Kylee Guy. There’s yet another large page 3 pic of Macdonald arriving at court in today’s paper.

    Perhaps that’s inevitable -- and the Herald is hardly alone in doing that -- but it makes all the finger-wagging seem a bit rich.

    Auckland • Since Nov 2006 • 22850 posts Report

  • OnPoint: Pants != Journalism,

    Goodness.

    The Herald has covered the all-important McQuillan story for a fourth time.

    This time it’s an editorial.

    Which claims:

    Her movement to and from the press bench was calculated to draw attention.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Up Front: You're Telling My Child What, Now?, in reply to chris,

    Sorry Emma, my only intention was to deride her quackery.

    Oh, I'm sure Emma knows that.

    Auckland • Since Nov 2006 • 22850 posts Report

  • Hard News: Strange days for journalism, in reply to Ian Dalziel,

    Word on the street is that Li’l Kim
    was there too….
    …any gifts
    or rapping?

    I think Kim and his crew enjoyed themselves -- he was certainly very amused by the John Banks interview in Jose's roundup.

    The show is here for anyone who wants to catch up.

    Auckland • Since Nov 2006 • 22850 posts Report

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