Nice piece Russell, and I had to smile at Adam's brutal honesty about having to hire some people who understand the modern world, and the irony, as mentioned before, that only two of the NZ majors actually have websites

It bought to mind a marketing plan I saw for an act recently where the plan consisted of two singles, a video or two, getting radio and retailers on board, and....oh perhaps a myspace page, but the band could do that themselves maybe.....