Posts by Geoff Lealand

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  • Cracker: Go Figure,

    Barney jumps the gun? John Barnett, CEO of South Pacific Pictures, gives his view of NZ film and the Film Commission, in advance of the release of the Peter Jackson-led review. I will attempt to link to it here http://www.screenhub.co.nz/news/shownewsarticleG.asp?newsID=31349">John Barnett: bored with waiting, conducts own review of the NZFC</a>"><a href="http://www.screenhub.co.nz/news/shownewsarticleG.asp?newsID=31349">John Barnett: bored with waiting, conducts own review of the NZFC</a>

    Screen & Media Studies, U… • Since Oct 2007 • 2316 posts Report Reply

  • Hard News: Start with your conclusion,

    (Actually, I met someone the other day who works for the Foundation for the Blind and performs the audio recordings of 'Investigate.'

    A bit obvious to suggest "the blind leading the....'?

    But I think it might work better if you put it right at the front in the porno mag section.

    Good idea. What do such mags look like? ;-)

    Screen & Media Studies, U… • Since Oct 2007 • 2316 posts Report Reply

  • Hard News: Start with your conclusion,

    Every time I encounter Investigate in magazine racks, I reverse the cover or attempt to conceal it behind other mags. Adolescent, I know, but one must make such gestures to combat the enemies of democracy.

    Screen & Media Studies, U… • Since Oct 2007 • 2316 posts Report Reply

  • Cracker: Go Figure,

    Look forward to Spartacus..

    The TVCs that really get up my nose are the shouting ones (you know who you are, Harvey Norman). Would you really want invite such an oaf into your house?

    As for Fiona McDonald--is there anything she won't sell on screen? Hard to reconcile with her Headless Chickens days.

    Screen & Media Studies, U… • Since Oct 2007 • 2316 posts Report Reply

  • Cracker: Go Figure,

    otherwise l'm sure the billion dollar (or whatever it is) ad industry

    Only have 2008 figures handy,: advertising revenue across all media in NZ in 2008 was $NZ2.317 billion (television was $647m, or 27.9%).

    I agree with you about the radio ratings--they are even more shonky. Six monthly surveys, which set advertising rates for the ensuing six months!

    Screen & Media Studies, U… • Since Oct 2007 • 2316 posts Report Reply

  • Cracker: Go Figure,

    Thanks for sharing your experiences, Evan. Great to hear from one of the chosen people. Such stories are rare but every one I hear confirms just how flawed the whole business is.

    Screen & Media Studies, U… • Since Oct 2007 • 2316 posts Report Reply

  • Radiation: Big bang theory,

    intractable problem -- the whole idea of lumbering, carnivorous plants is a deeply silly one.

    I used to have the same problem with Daleks (how did they get up stairs?) before they learnt to fly.

    Screen & Media Studies, U… • Since Oct 2007 • 2316 posts Report Reply

  • Cracker: Go Figure,

    because they work in advertising, which is cool.

    It ain't cool; it is clammy!

    Screen & Media Studies, U… • Since Oct 2007 • 2316 posts Report Reply

  • Cracker: Go Figure,

    Interesting stuff, Damion. The fundamental problem with PMs and rating is, as AGB Nielsen explain, is that they only report on 'presence in a room where a TV set is on". That is not the same as 'watching television'. Indeed, if the mute button is on, half the family is asleep or gone out to the kitchen for toast and tea, it is about as meaningful as recording "presence in a room where there is a potted geranium"

    I have worked in audience research in both the UK and NZ and became an early dis-believer, largely because of the inherent flaws in the processes, and in the mis-uses ratings figures were put to (making qualitative judgements based on dubious qualitative data). There are other problems: inadequate representation of all groups in the NZ population; drawing conclusions from statistically insignificant raw data; the lumping together of disparate interests in undifferentiated age groupings--but I won't go on. I am just grateful for TVNZ 6 and 7..

    Screen & Media Studies, U… • Since Oct 2007 • 2316 posts Report Reply

  • Cracker: Of Racks and Ratings,

    I'm pretty sure this already is the case actually - restricting it to people who own their own homes meant for a pretty big skew so now it does include those renting.

    I had heard talk of this but as the panel size has not been increased for some years, it would mean some redistribution. Overall, though, the demographics are heavily skewed towards the mum/dad/two kids family--which is one reason the weekly ratings follow of very predictable pattern of News/Fair Go/Close Up blah blah. You can see how vulnerable the system is , when some technical glitch occurs and they have to reissue a whole week's ratings.

    The bigger problem, I feel, is that too many in the business take ratings at face value, without really knowing how they work (or don't work). I am all for other measurements of audience response eg children's progs such as What Now? regularly get fairly insignificant ratings for their target audience (used to be around 6-8). Better measures are their daily mailbag (letters and drawings), emails, 'tele-ops', responses to competitions etc.

    Screen & Media Studies, U… • Since Oct 2007 • 2316 posts Report Reply

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