Posts by Geoff Lealand

  • Speaker: The CERA transition that no one…,

    No, we are not over hearing about Christchurch. We want to hear about the shonky things which are going on and help where we can.

    Screen & Media Studies, U… • Since Oct 2007 • 2389 posts Report Reply

  • Up Front: Well, Read Women,

    Cigar? Something to do with Freud, maybe?

    Screen & Media Studies, U… • Since Oct 2007 • 2389 posts Report Reply

  • Speaker: What I learned in Class: Should…,

    Are bogans really that homogenous and undifferentiated as a social group? What about neo-bogans, quasi-bogans, wannbe-bogans, faux bogans, bogus bogans, used-to-be-a-bogan?

    Screen & Media Studies, U… • Since Oct 2007 • 2389 posts Report Reply

  • Speaker: House-buying patterns in Auckland, in reply to George Darroch,

    Yes, the parasitic real estate sector, I am always rather perplexed how they are left out of the equation, or when commentary is sought by the media, it is usually someone from the Real Estate Institute who pops up. They are such altruistic folk, only interested in getting the best deal for us. Probably donate all their inflated commissions to charity, too.

    Screen & Media Studies, U… • Since Oct 2007 • 2389 posts Report Reply

  • Hard News: About Campbell Live,

    ’Pebbles' suggests an entity with all the insight of a very small rock

    Screen & Media Studies, U… • Since Oct 2007 • 2389 posts Report Reply

  • Field Theory: Real Fans,

    Got back from Brisbane in time to catch most of the final, which was a damn fine game of rugby, I think I was pleased that the Highlanders won as the Hurricanes were getting a little too cocky, Sort of affirmation too that my team (Chiefs) were up against tough opposition in their encounters with the Highlanders.

    Screen & Media Studies, U… • Since Oct 2007 • 2389 posts Report Reply

  • Hard News: Campbell interviewed,

    My take on the Campbell affair, on the UK site cstonline.tv
    http://cstonline.tv/private-equity-and-peoplemeters

    Screen & Media Studies, U… • Since Oct 2007 • 2389 posts Report Reply

  • Hard News: Campbell interviewed, in reply to Joe Wylie,

    They are inroducing paid parking for both staff and students at the University of Waikato next year. Doesn't affect me as I usually bus or bike but there does seem to be a bit of a class system, in that if you fork out $750 annually, you get a numbered carpark (effectively a pay cut?). Management are denying it is a revenue-generationg scheme.

    Screen & Media Studies, U… • Since Oct 2007 • 2389 posts Report Reply

  • Hard News: Campbell Live: A Disturbance…, in reply to Roger Lacey,

    Peoplemeter technology was introduced in the mid-80s when I was working in TV audience research, to replace the weekly diary system (which had their flaws but had the big advantage that it was a different set of viewers reporting on their viewing each week). PM are now the international norm, operated by Nielsen New Zealand at a cost of around $5m annually. According to Nielsen, they report on (through self-reportage) 'presence in a room where a TV set is on (which MAY have some relationship to what we understand what 'watching television' might be). PM households (600 in NZ) agree to have such devices in their home, and agree to press buttons on a handset, to indicate when they begin and end viewing (but presumably not when they are asleep, go out of the room, are ignoring the screen etc). They cannot register the use of the mute button nor report what programmes have been time-shifted (0nly hours/minutes). There are numerous other problems eg the assumption that everyone has autonomy in viewing choices, statistical invalidity in respect of age groupings, under-representation of non-home owning viewers and ethnic groups. But the greatest flaw is that they equate quantitative measurement with qualitative assessment ie the assumption that because we are watching a particular programme, we must be enjoying it--and presumably responding positively to associated TVCs (there is research evidence which suggests that if people hate what they are watching, they will also hate the ads).

    Bettina Hollings, who was one of the smartest programmers TV3 ever employed, once famously declared, 'Ratings are a myth we all believe in'. In this respect, I translate 'myth' as 'false belief'.

    So, we should all watch Campbell Live tonight but, in the end, nothing will register unless those bloody PM household watch it too,

    Screen & Media Studies, U… • Since Oct 2007 • 2389 posts Report Reply

  • Hard News: The epitome of reason, in reply to Mick Rose,

    Yes, I sometimes think that accelerated immigration is making New Zealand a less liberal country than a more enlightened one.

    Screen & Media Studies, U… • Since Oct 2007 • 2389 posts Report Reply

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