Ratings, schmatings! As a long disbeliever in the efficacy of TV ratings (I once worked in audience research), we need to be reminded that the Peoplemeter families do not report on what they are watching, but merely record their ‘presence in a room where a television set is on’ (Nielsen’s caveat). Which may or may not be the same thing.
Mediawatch interviewed Melissa Lee about her bill and it was utterly perplexing.
Most notably, this part:
"As a TV producer I used to struggle to find out how many people were watching on a Sunday morning. The public have the right to know and it would help the producers as well,” she told Mediawatch.
“I know ratings are not everything and the way they do the ratings is probably antiquated and not the best gauge of viewership now especially as not everyone is watching linear television any more,” she said.
“There are programmes funded by New Zealand in Air that are purely digital and I don’t think they are being measured,” she said.
Firstly, I’ve never heard of a TV producer who didn’t have access to the ratings for their own programme – that’s nuts. My media show’s production company, Top Shelf, has a Nielsen subscription and I assume the majority of others do too. Otherwise, just ask the network. They know.
Secondly, online views are measured and the numbers are regularly quoted, including in NZ On Air’s annual reports. WTF?
My media show’s production company, Top Shelf, has a Nielsen subscription and I assume the majority of others do too.
Unless Lee's company was skimping, I guess. Never the brightest.
Has there ever been doubt that Melissa Lee is a moron?