Field Theory: How's that working out for you? Being clever?
445 Responses
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Rich of Observationz, in reply to
are we just talking things that will benefit the advertiser, like accepting that paying over the odds for Telecom’s services is for the greater good?
That's about the size of it.
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Tom Ackroyd, in reply to
Those YouTube clips: the second one is an horrific hijack of a 1999 Saatchi spot for Adidas, which had the end line “Forever Sport”. The third is plainly, er, “user content”.
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giovanni tiso, in reply to
Most of us are. You can tell, because we're the ones saying the ad was stupid. We're not the ones blaming the tournament and every fan for something one company does.
Nah, it's not about one company, in fact it's got very little to do with Telecom. This idea that it's your duty to enjoy the cup is not something that Stephen, Tom or I have invented. It's a major part of how the tournament has been presented.
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Rich Lock, in reply to
Personally, I'd draw it just below the Algonquin Round Table.
That Dorothy Parker was quite a hottie for a stuck-up cow, though, eh?
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BenWilson, in reply to
It's a question of where you draw the line of too sophisticated.
Refusing to drink instant coffee, and putting up with caffeine cravings?
but there are certain aspects of the hype that suggest an atavistic irruption of bucolic blokiness,
Blokey, certainly, but bucolic? Not any more. It's corporatized, commercialized and urbanized. "Rough" is probably the closest it gets to bucolic. It is a rough game, for sure. That's one of the things I most like about it. Don't forget that the game originated at a poncey English school, rebelling from Soccer. In England, it's an upper crust sport. In Australia, it's not the sport of hooligans either, that's Ozzie Rules or League. In South Africa, it's a white sport, although this is very slowly changing. In Japan, the players train like they're Samurai. It's really only bucolic in so far as NZ is bucolic.
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Islander, in reply to
+1, many times over.
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James Francis, in reply to
Yes. Sorry about that. I just had a quick squizz before linking them. Adidas through what was then Saatchis Wellington did some quite powerful commercials in earlier days.
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Tom Beard, in reply to
Refusing to drink instant coffee, and putting up with caffeine cravings?
Or in my case, making sure I am never in that situation ("I am glad to say I've never seen a spade" etc).
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giovanni tiso, in reply to
Adidas through what was then Saatchis Wellington did some quite powerful commercials in earlier days.
The ones I'm thinking of - buggered if I can find them - are the posters with a slogan along the lines of "our everything is nothing without your [platitude translating as: buying of an adidas replica jersey]". It was a series, there was one with Luke McAlister on it for ages in upper cuba street.
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BenWilson, in reply to
In your own home, no, that's just prudent. But if you're out fishing and that's all that's on the boat, you're really suffering for your sophistication. Too far, in my book, I'll happily sip the instant, for both the warmth of the cup, the sugar and caffeine hit, and if memories of my childhood flood back, that's pleasant nostalgia.
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Upon leaving this thread a few hours ago, I didn't think it would mutate into a culture wars thread. I thought it would mutate into the Rugby World Cup PR crisis of the day thread (today's being the Webb Ellis Trophy replica story).
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3410,
I kind of agree with Gio. The RWC is a system, or a culture, if you will, and - unsurprisingly, for some - it's become wee a bit of a horror-show.
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It is a question of how the RWC and ancilliary events are being promoted via sponsors and the media, compared with how we, the fans/the population/the affected see the whole thing.
I think people, on an individual level, are fine with most of it. I know I am but I am certainly not buying into all the corporatised prostituting of our nationality or even our sense of self that the media/sponsors seem to think is the way to go.
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Dammit, I've now had to cheer myself up by impulse-purchasing the "delicately light, sweet and malty" Glenfarclas 10 year-old and the dark and thunderously peated Adelphi 'Breath of Islay' 11 year-old.
You see what you've made me do?
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Rich Lock, in reply to
if you're out fishing
Surely one has staff for that kind of thing, though, no?
#watchingtoomuchdowntonabbeyrecently
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Tom Beard, in reply to
It's really only bucolic in so far as NZ is bucolic.
Quite. But I tend to include certain aspects of suburbia within the rubric "bucolic", and despite statistics saying that New Zealand is highly "urbanised", it is more accurate to say that we're suburbanised or provincial-town-ised.
More importantly, the rural origin myth persists in this country, and the concomitant anti-urbanism and anti-intellectualism. In the ongoing commercialisation of rugby, the commercial imagery still rests heavily on nostalgic depictions of the "heartland" and "grass roots". Personally, I'd rather occupy the headlands than the heartland, and I'd rather not dirty my co-respondent shoes by walking on grass.
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Russell Brown, in reply to
I thought it would mutate into the Rugby World Cup PR crisis of the day thread (today’s being the Webb Ellis Trophy replica story).
Oh, I’m sure the 7pm current affairs shows will do an extremely thorough job of covering that highly important issue …
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Tom Ackroyd, in reply to
I remember those. The kind of advertising that mugs you.
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Craig Ranapia, in reply to
#watchingtoomuchdowntonabbeyrecently
What, pray tell, is a Rugby World Cup? (Memo to self: Blackmail Maggie Smith into recording my answering machine message.)
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giovanni tiso, in reply to
You see what you've made me do?
And I don't deserve a dram by way of thanks?
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It's a business - the companies are trying their utmost to separate us from our money, that's how capitalism works - to me, someone who finds rugby quite "meh", it punches all my cynical buttons, I simply see people being swept up in the marketing frenzy .... yet it's NZ and calling the emperor on his nakedness is never a popular thing
Mind you there seems to be some sort of popular revolt brewing locally, maybe that will be fun
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James Francis, in reply to
I remember them. I could happily forget them. That unsubtle appeal to patriotism using somebody who gets paid shitloads more than any of us ever will and then, when he doesn't get selected, sulks off to France.
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Tom Beard, in reply to
In your own home, no, that's just prudent. But if you're out fishing and that's all that's on the boat, you're really suffering for your sophistication.
I tend to avoid any boat that's too small to have a barista and bartender.
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Rich Lock, in reply to
What, pray tell, is a Rugby World Cup? (Memo to self: Blackmail Maggie Smith into recording my answering machine message.)
Possibly a little too much channelling of The Spirit of Lady Bracknell*, but wonderful, nonetheless.
*Great name for a yacht. Which would of course come with barista and fully-stocked bar and tender.
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Megan Wegan, in reply to
. In the ongoing commercialisation of rugby, the commercial imagery still rests heavily on nostalgic depictions of the “heartland” and “grass roots”. Personally, I’d rather occupy the headlands than the heartland, and I’d rather not dirty my co-respondent shoes by walking on grass.
I feel the need to point out that I am not rural - though my roots are - but I'll cop to being suburban. Nor am I blokey, racist, sexist, or any other generalisation one might make about rugby fans. Nor are most of the fans I know. And as far as I can tell, most of the marketing around the All Blacks tends to focus on their muscles. Not that I am complaining.
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