Hard News by Russell Brown

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Hard News: We interrupt this broadcast ...

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  • Heather Gaye,

    On the billboards, am I the only one who finds the Greens’ use of children unsettling? Like having kids at a protest…

    Both the rivers & 100,000 kids sections felt to me like they’re trying to set themselves up as the party of families (right after setting themselves up as the party of the kiwi entrepreneurs).

    I heard someone somewhere say their impression of the Greens was sincere, passionate, competent & boring – after years of people thinking of them as the whackjob anti-smacking potsmoking naturopath party, I think that’s a very very good thing. & I know I’m possibly in the minority amid their constituency, but I’m really happy about their stance to work with whichever party’s in government. They’re basically saying they’ll implement their three policy points no matter what.

    Under the western motorwa… • Since Nov 2006 • 523 posts Report Reply

  • Sofie Bribiesca, in reply to Heather Gaye,

    They’re basically saying they’ll implement their three policy points no matter what.

    Or, that they are happy to be bribed?:)

    here and there. • Since Nov 2007 • 6015 posts Report Reply

  • Heather Gaye, in reply to Sofie Bribiesca,

    :P Sure! However, I think between their three policy points – better support for the most vulnerable families, no asset sales, not to mention their make-the-dairy-farmers-pay stance – they’ve ruled out a vast bulk of the devil-dealing that’d worry me too much.

    Under the western motorwa… • Since Nov 2006 • 523 posts Report Reply

  • Paul Campbell,

    Of course kids should go to demonstrations with their parents - it's as much a part of their education as any high school social studies class - I've never made signs for my kids - I've talked about why we're marching and they've chosen to make their own signs.

    I had a lot of fun the other day with my daughter who will soon vote for the first time - she said she wanted to vote for Labour because she'd seen a sign promising $15 minimum wage (she has a part time job) - that let me ask the "what do the other parties offer?" question so we went searching web sites we found that the Greens had a slightly better deal on offer, the Nats were plain evasive (we'll revisit that after yesterday's news) and Act (when they got over their Bacon ipsum thing) apparently wanted her to earn as little as the market would bear

    (then we got to talk about what the minimum wage was, and why, and what your happen if it was really large)

    Politics is not just for schools to teach

    Dunedin • Since Nov 2006 • 2074 posts Report Reply

  • Keir Leslie,

    Nah, it is very calculatedly not hammer and sickle. It is Old Labour if I may be excused the Anglicism. There's someone who has a very precise finger on the pulse, in terms of a targeted retro-but-hipster-but-modern look that is really really in right now.

    (Wells' correspondence between the old logo and the Warehouse was pretty much on the money. This is a conscious rebranding exercise, and I think it is going far better than I would have expected.

    Since Jul 2008 • 1321 posts Report Reply

  • Islander, in reply to Sofie Bribiesca,

    Jackie & Sofie - +1

    Big O, Mahitahi, Te Wahi … • Since Feb 2007 • 5643 posts Report Reply

  • James Littlewood*, in reply to David Cormack,

    In '08, one of the great media moments for the greens was opening up "vote for me" to the public to submit whatever image they wanted. 20,000 submitions, squished into a single page ad, almost 100%: people's kids.

    Auckland • Since Mar 2008 • 194 posts Report Reply

  • Tony Siu,

    Does the concept of a media ad buy and audience targeting exist in this country? If so, all three of the opening address suggest no. If either of the parties are targeting the swing voters and the undecided - the peachy undertones isn't helping. Also, interesting to note that National is doing the same themes from 2008 (please drop the Feelers song).
    And why only screening on one station?

    Auckland • Since Mar 2008 • 74 posts Report Reply

  • Paul Campbell, in reply to nzlemming,

    You know, I never knew how my father voted. My mother swears that even she didn't know.

    My father always voted National, my mother always voted Labour - in Dunedin there's a silly bylaw that limits each household to exactly one election sign - as if for some reason married couples (or flatmates) always have the same political views - I'm sure it wouldn't pass BORA inspection

    Dunedin • Since Nov 2006 • 2074 posts Report Reply

  • James Littlewood*, in reply to nzlemming,

    I wonder, then, how you vote? National, Labour, or one o' dem noo fangled smaller parties that are only now starting to manifest in the electoral awareness of their supporters' children?

    Auckland • Since Mar 2008 • 194 posts Report Reply

  • Ian Dalziel,

    Own Our Future...
    I thought the Greens clip was good positive, people stuff...

    Labour's was good positive, people oriented stuff too,
    but where were the Christchurch MPs or any mention of it,
    it is, after all, something that will affect the whole country
    for some time, and it has the requisite 'struggle quotient'...
    (nice handling of the Lange years and the 'Douglas problem')

    As to the steaming pile that is John Key and National's effort
    well, I shouldn't critique it too much, as I'd like them to keep
    using it long enough to drag them out of sight - where did they
    get that room full of people who all hold their breath, or was
    that hum the fans on all those automatons - Key shows his
    massive disconnect from the populace in his glib patter, he
    talks mostly about money, he milks the chchch earthquakes
    only for its economic impact (I note the only other MP shown
    in the bookending Feelers montage is Bovver Boy Brownlee).
    Apparently selling a 49% stake in only 4 public assets will halve
    our deficit and the next year it will half again and then
    ( Zeno's paradoxes aside) it will "fundamentally be gone!" - Economagical indeed!
    Also National standards is only a 'plain english' report on how
    our kids are doing - so what were those reports we all took home
    in the past about? (Ian could try harder in maths, etc)
    And apparently everyone speaks police jargon, he drops 'clan labs' into
    his spiel on creating more police to protect us - while only naming drugs
    as a driver of crime, no solutions for any other criminal creators then...
    The only extra elective surgery I want is National excised and cauterised!

    Christchurch • Since Dec 2006 • 4685 posts Report Reply

  • Joe Wylie, in reply to David Cormack,

    I just meant in relation to having kids push for something they don’t really understand or have opinions on.

    Perhaps you're similarly exercised over little innocents being indoctrinated into organised religion, rather than being left until they reach some arbitrary stage where they're able to decide such things for themselves. Or you're taking a swipe at people you don't like by concern-trolling about their kids.

    flat earth • Since Jan 2007 • 3381 posts Report Reply

  • 3410,

    the red background, faux-stencil typeface and ALL CAPS combine to make them look a little... how do I put this... hammer-and-sickle

    Dan News:
    Pic: I thought Labour’s billboard was an ad for Radio Live

    Auckland • Since Jan 2007 • 2618 posts Report Reply

  • Sofie Bribiesca, in reply to Ian Dalziel,

    (Ian could try harder in maths, etc)

    You were lucky, I got, Sofie is doing well in Math but could do better if she came to class.

    here and there. • Since Nov 2007 • 6015 posts Report Reply

  • Sacha, in reply to Craig Ranapia,

    And don't vote for that nasty Sid Holland. He's a wanker.

    No doubt someone will make a beer advert about it.

    Ak • Since May 2008 • 16493 posts Report Reply

  • Sofie Bribiesca, in reply to Heather Gaye,

    I think between their three policy points

    Similar to Labour's, so they'll get along then. Which is a good thing yes?

    here and there. • Since Nov 2007 • 6015 posts Report Reply

  • Russell Brown, in reply to Keir Leslie,

    Nah, it is very calculatedly not hammer and sickle. It is Old Labour if I may be excused the Anglicism. There’s someone who has a very precise finger on the pulse, in terms of a targeted retro-but-hipster-but-modern look that is really really in right now.

    Yes, and also what I said about how we’ve been focused on the All Blacks heritage. National owns the razzamatazz side of the rugby, but that’s fading already. I think it’s pretty smart to claim the heritage factor.

    This is a conscious rebranding exercise, and I think it is going far better than I would have expected.

    Having had a close watch-through, I’m inclined to upgrade this thing to “brilliant”.

    There’s rebranding and reshaping throughout it. Jacinda Ardern is reworked from career politician to girl from Murupara, without it being inauthentic. Grant Robertson, former Beehive insider, is interviewed in a supermarket like the one he worked in as a student (or so we are invited to feel). Carmel Sepuloni, a mystery to the electorate, turns out to be telegenic as hell. Stuart Nash goes from being a mildly underperforming insider to his grandfather’s grandson. David Cunliffe, former corporate consultant, is presented as an old-fashioned tramper.

    And, best of all, Damien O’Connor is interviewed up the hill at Denniston. You don’t whine about mining consents – you reframe Denniston as a heritage site. That’s very good, as is O’Connor himself. Whoever picked him to feature deserves a bonus, because he is not an obvious choice.

    The only parts that don’t feel authentic are, sadly, those with Goff. He might have worked as a team figure, but if someone who knew nothing about the party watched this, his is not the face they would pick as that of the leader.

    But on the whole: wow. Anyone know who’s responsible for it?

    PS: Bonus: the voiceover is by Tandi Wright, star of the rated-its-arse-off Nothing Trivial -- and a trustworthy character in that.

    Auckland • Since Nov 2006 • 18712 posts Report Reply

  • Sacha, in reply to Sofie Bribiesca,

    they'll get along then

    I'd need to see evidence of that after some of the sneering we've heard from Labour this year.

    Ak • Since May 2008 • 16493 posts Report Reply

  • Sacha, in reply to Heather Gaye,

    they’ve ruled out a vast bulk of the devil-dealing that’d worry me too much

    There's also the fact that their party's governance structure gives members rather than caucus the sign-off. That's reassuring.

    Ak • Since May 2008 • 16493 posts Report Reply

  • Russell Brown, in reply to Ian Dalziel,

    Labour’s was good positive, people oriented stuff too,
    but where were the Christchurch MPs or any mention of it,
    it is, after all, something that will affect the whole country
    for some time, and it has the requisite ‘struggle quotient’…

    Noticed that too. It's either a "don't go there" call, or they're saving something.

    Auckland • Since Nov 2006 • 18712 posts Report Reply

  • Sacha, in reply to Russell Brown,

    Anyone know who's responsible for it?

    String Theory

    Ak • Since May 2008 • 16493 posts Report Reply

  • Russell Brown, in reply to Sacha,

    And, I have just discovered, directed by actual documentarian Leanne Pooley. Ah.

    Auckland • Since Nov 2006 • 18712 posts Report Reply

  • Sacha, in reply to Russell Brown,

    Even more authentic

    Ak • Since May 2008 • 16493 posts Report Reply

  • JLM, in reply to Russell Brown,

    Aren't Arden, Sepuloni and O'Connor all having to fight quite hard to win an electorate seat? Especially important for the O'Connor as he has eschewed the list.

    So it seems sensible to give them some positive coverage.

    Judy Martin's southern sl… • Since Apr 2007 • 227 posts Report Reply

  • George Darroch,

    I keep saying elsewhere, to anyone who will listen: ideological consolidation. Labour now has it, in sufficient quantity, to present a unified and singular set of messages to the public. Did they look unified? Surprisingly, they did, and I don't think that's an accident.

    Which is why they had to spend so long on that last night, so they can establish that set of ideas in the large section of the electorate too young to remember anything other than the last term. They spent about 3.2 seconds talking about it, which is no accident. There's a vague sense of discomfort and negativity, and they just stepped right around it. I can't blame them.

    As for Christchurch? It would have required introducing another message into their broadcast, and took the broadcast into a territory they didn't fully own. I can understand why they left it alone.

    The Greens? That's what unpolished sincerity looks like. I wasn't at all involved in that production or privy to any details, but I'm almost certain we didn't have the money to do things as well as Labour (who got a generous donation of labour and production from a documentary film-maker). I did wish the camera would stop swinging, and simply leave Metiria and Russel to simply talk. My brother speculates it was made by someone who simply wasn't used to making things as long as this. I'm glad it was only 8 minutes, that was long enough.

    The People's Republic of … • Since Nov 2006 • 2132 posts Report Reply

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