Hard News by Russell Brown


He Panui: Media Take

As you might have seen in the news, our little media TV show is back next week -- with a difference. Media Take will debut on Māori Television on Tuesday at 10.25pm, and I'll be joined by my new co-host, Toi Iti.

In te reo Māori, "Take" means "reason" or "purpose" -- but the name of the programme also makes sense in English: as a take on on the media. We like the fact that it's a bicultural name for a bicultural show.

In the first programme, Toi will be looking at the way media works for the majority and talking to Stacey Morrison about that. He'll also have a korero about the modern meaning of Matariki with Tainui Tukiwaho.

Meanwhile, I'll be quizzing Colmar Brunton GRoup Account director Andrew Robertson and Gavin White, director of research at UMR, about political polls -- which will inevitably loom large on the media landscape this election year.

One thing won't change: we'll still have an audience in the studio and you're very welcome to join us.

We are recording the show on Monday night at TVNZ (we're hiring Studio 3, the same one we used to use for Media7). That's a little complicated, because the building is currently more of a building site.  If you can be at the Victoria Street entrance between 5.30 and 5.50pm we will get you through the construction works and into Studio 3.

We record from 6pm and it should all be wrapped up by 6.45 ,when we might adjourn across the road to the Empire Tavern for a convivial glass. I'm sure some of our regulars will be keen to socialise beforehand too, and the Empire will also be the place for that. There's not at lot of space to stand around in at TVNZ right now.

So, anyway, work to do ...

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